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  • To create value and make a difference.
  • To be more responsive & possess a world view.
  • To be more analytical in understanding the market movements.


  • People : To be a great place to work where people are inspired and gets ample opportunity to grow.
  • Portfolio : Bring to the world a portfolio of quality machinery & tools that anticipate and satisfy customer's dynamic desires.
  • Productivity : Be a highly effective, lean and fast growing & moving organization.


  • Accountability (I am responsible)
  • Leadership (courage to shape a better future)
  • Quality (What we do, we do well)
  • Customer First (He is the Lord)
  • Passion (committed)