- To create value and make a difference.
- To be more responsive & possess a world view.
- To be more analytical in understanding the market movements.
- People : To be a great place to work where people are inspired and gets ample opportunity to grow.
- Portfolio : Bring to the world a portfolio of quality machinery & tools that anticipate and satisfy customer's dynamic desires.
- Productivity : Be a highly effective, lean and fast growing & moving organization.
- Accountability (I am responsible)
- Leadership (courage to shape a better future)
- Quality (What we do, we do well)
- Customer First (He is the Lord)
- Passion (committed)